Women are out-educating men, out-earning men, and amassing wealth at unprecedented rates. Dovetailing with this economic power is research that proves that the majority of people feel the world would be better if more leaders ruled with more feminine qualities.

This is a historic opportunity for women to challenge the status quo across industries and to speak up for the world they want to create and inhabit. For the past five years, Kat Gordon has been doing just that, shaking up a long-standing patriarchy in the world of advertising. Through her 3% Conference Movement, she is helping create a more gender-equal marketing world.

Kat Gordon has been called the “triple threat” of an entrepreneur, ad woman + “marketing to women” expert and was named One of 2013’s “Top 10 Women to Watch” in Advertising Age and one of “Forty Over 40” women disrupting the world in 2014. She is the visionary behind The 3% Conference. Started as a passion project to spotlight a huge business opportunity in advertising—the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace—the 3% Conference has grown exponentially since its 2012 launch. In addition to overseeing all 3% activity – the conference, road shows, student scholarship, social community, blog and 3 Cheers Award, Kat consults with startups in Silicon Valley and is Founder and Creative Director at Maternal Instinct, a marketing-to-women agency.