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Robin Harper on “Second Life and Virtual Worlds”
July 26, 2007 @ 7:30 am - 9:00 am PDT
As VP Community Development and Support, Robin Harper is responsible for shaping the evolution of the rapidly growing community of Second Life users. This includes facilitating communication at all levels, interfacing between users and Linden lab on issues of social mores and technical development, and ensuring inspired creativity never veers into total anarchy.
Prior to joining Linden Lab in 2002, Harper was the Vice President of Marketing at Maxis, a division of Electronic Arts (EA). At Maxis she played a prominent role in their emergence as the leader in PC simulation games and was a core member of the senior executive team that guided the company through their IPO and subsequent sale to Electronic Arts. Also while at Maxis, she established SimCity as one of the most recognized brand names in entertainment software, and was named one of the marketing 100 by Advertising Age/Newsweek. In addition to Maxis and Linden Lab, Harper has held senior marketing positions at Ninth House Network (corporate learning and online education) and at Mondo Media (online entertainment). She holds an MBA in marketing from the University of Chicago.